Document Type : Research Paper
Authors
1
PhD, Department of Geography and Urban Planning, Shahid Chamran University of Ahvaz, Ahvaz, Iran
2
Professor, Department of Geography & Urban Planning, Shahid Chamran University of Ahvaz, Ahvaz, Iran.
3
Professor, Department of Geography & Urban Planning, University of Tehran, Tehran, Iran
Abstract
In the current urban world, where cities are in a breathtaking competition in order to obtain as much circulating capital as possible, presenting a favorable image of the city, within the framework of effective branding, is one of the most strategic measures, especially by using the tools of the century, namely information technology. and communication is considered in the form of a smart city. But the problem is that the analysis of the effects of transforming the current city of Ahvaz into a smart city in presenting a favorable image of this metropolis, in order to achieve effective branding, and analyzing the various aspects of this transformation have been neglected. Therefore, this research aimed to measure, rank and analyze the merits in the field of six smart city components, in presenting a favorable image of Ahvaz metropolis for the purpose of effective branding. This article is considered among applied-developmental researches. question-oriented and exploratory; which is document-library and survey using one-sample t-tests, goodness of fit chi-square; And the IPA model combined with the Wilcoxon statistical test has been performed in response to the research questions. In order to collect descriptive data, library and documentary studies were used, and survey method and questionnaire tool were used to collect analytical data. The final content validity of the questionnaire was confirmed by the opinion of the professors, after some corrections, and the Cronbach's alpha coefficient of 0.906 for the questionnaire showed the desirability and acceptability of the reliability of the questionnaire. The statistical population of the research included academic experts. The sampling method was a two-stage cluster. ; Finally, 142 samples of academic experts were selected. Based on the findings of the research, policymaking in all six basic components of the smart city needs to be reformed. In this regard, Transforming Ahvaz into a smart city is important in presenting a favorable image of Ahvaz metropolis in order to achieve effective branding. But,smart governance, smart environment, smart economy, smart mobility, smart life and smart people, respectively, need attention in this metropolis and are effective in positive imagery with the purpose of branding.
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