نوع مقاله : مقاله برگرفته از پایان نامه
نویسندگان
1 برنامه ریزی شهری و منطقه ای- دانشکده برنامه ریزی و علوم محیطی- دانشگاه تبریز
2 دانشیار گروه جغرافیا و برنامه ریزی شهری دانشگاه تبریز
3 جغرافیا و برنامه ریزی شهری، دانشکده علوم محیطی، دانشگاه تبریز، تبریز ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The globalization of health care has given rise to a new form of tourism in cities, commonly known as medical tourism. Medical tourism is one of the fastest growing tourism markets in the world, now earning 60 billion dollars a year worldwide and emerging as a profitable sector for developing countries. Therefore, the current research has been conducted with the aim of analyzing the most important strategies for the development of urban tourism in the metropolis of Tabriz, with an emphasis on the type of medical tourism.This research is applied in terms of descriptive-analytical method and the aim of the research is to collect information and data in two ways, library and survey through questionnaire. The statistical population of the research includes 120 experts and specialists in tourism and medicine in the city of Tabriz, and the determination of the sample size was done using Cochran's formula and simple random sampling method. The findings and results of the factor analysis test in the SPSS 25 software environment indicate that the first and most important of these causes is the economic factor, which accounts for a significant amount of variance, and also in the prioritization of the factors from the 4 loaded indicators. The above factors are all 4 indicators related to the economic factor, and these factors, in order of importance, are related to the index of stable exchange rate and stable economy with a factor load (0.798), the state and structure of the economic system with a factor load (0.775), providing services High quality with competitive and affordable prices with factor load (0.668), various low costs with factor load (0.635). The results show the importance and value of the economic factor or the relative economic advantage of the destination of the metropolis of Tabriz compared to other factors.
کلیدواژه‌ها [English]
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